高端糖果包裝設(shè)計(jì)x北斗設(shè)計(jì)
發(fā)布時(shí)間：2021-05-15 16:04
這個(gè)系列是寶樂(lè)佳益生菌糖果里面售價(jià)最高的產(chǎn)品，所有的原料也是比較貴的，而且是原裝澳大利亞進(jìn)口，該系列糖果包裝設(shè)計(jì)全部為英文，在設(shè)計(jì)的時(shí)候也要注意澳大利亞的包裝設(shè)計(jì)規(guī)定。對(duì)于這個(gè)系列包裝設(shè)計(jì)最大的難度在于元素的選用和包裝形式的創(chuàng)意，起初我們想要盒裝結(jié)構(gòu)的，但是又感覺(jué)太普通，與市場(chǎng)上面的普通營(yíng)養(yǎng)糖果差不多，然后我們又開(kāi)始跨行業(yè)的去尋找一些包裝材質(zhì)。最后我們落實(shí)了直筒作為這個(gè)系列的產(chǎn)品包裝載體，通過(guò)獨(dú)特的外觀展現(xiàn)出自己的個(gè)性，形成自己的包裝記憶形象。
顏色搭配也是非常大膽，深藍(lán)色系和淡淡白色系形成鮮明對(duì)比，整個(gè)包裝視覺(jué)平衡感比較和諧，系列感也統(tǒng)一，這樣在終端能夠產(chǎn)生聚焦傳播效應(yīng)。
顏色搭配也是非常大膽，深藍(lán)色系和淡淡白色系形成鮮明對(duì)比，整個(gè)包裝視覺(jué)平衡感比較和諧，系列感也統(tǒng)一，這樣在終端能夠產(chǎn)生聚焦傳播效應(yīng)。
This series is bao le plus probiotics candy inside the highest price, all the raw material is more expensive, and it is original Australian import, packing design entirely in English, at the time of design also should pay attention to Australia's packaging design. The biggest difficulty for this series of packaging design is the selection of element and packaging forms of creativity, at first we want the box structure, but also feel too common, and the market common nutrition candy is the same as the above, and then we began to cross-industry to find some packing material. Finally, we implement the straight as the range of products packaging carrier, by unique appearance show their own personality, form their own packaging image memory.
Color collocation is very bold, dark blue and light white contrast, the whole packaging visual balance is harmonious, series are also unified, so the terminal can produce focus on communication effect.
