高端奶片包裝設(shè)計(jì)x北斗設(shè)計(jì)
發(fā)布時(shí)間：2021-05-17 22:23
作為創(chuàng)意人，有時(shí)候活在理論，但時(shí)候又奔跑在天馬行空中。
感謝萊可福集團(tuán)對(duì)于北斗設(shè)計(jì)的信任，此次合作還算非常順利的完成了新品的策劃設(shè)計(jì)定稿。此次合作的為高端牛奶片糖果食品包裝設(shè)計(jì)，此系列產(chǎn)品針對(duì)的消費(fèi)核心人群為：兒童。北斗設(shè)計(jì)通過(guò)對(duì)于目標(biāo)消費(fèi)人群的思考與洞察，創(chuàng)作了好多有趣的插畫(huà)作為品牌包裝的原創(chuàng)元素。比如天馬行空的馬改成了牛。這樣就能出現(xiàn)了很多童趣的畫(huà)面、正好符合小孩子的天真無(wú)邪的畫(huà)面感。
色彩哲學(xué)運(yùn)用
色彩是最能打動(dòng)消費(fèi)者的，北斗設(shè)計(jì)對(duì)于運(yùn)用的每一種色彩都會(huì)根據(jù)心理學(xué)的折射來(lái)選用。比如我們?cè)诮o牛奶片包裝設(shè)計(jì)配色時(shí)，先試從每個(gè)不同產(chǎn)品不同口味的味蕾的聯(lián)系來(lái)搭配出是色彩的色相，然后在通過(guò)小孩子對(duì)于色彩的認(rèn)知及色彩的純凈度的感想做實(shí)驗(yàn)。最后我們?cè)俑鶕?jù)印刷色彩在不同材質(zhì)上的折射效果，最終才能選定出符合產(chǎn)品并能打動(dòng)用戶的色彩。
感謝萊可福集團(tuán)對(duì)于北斗設(shè)計(jì)的信任，此次合作還算非常順利的完成了新品的策劃設(shè)計(jì)定稿。此次合作的為高端牛奶片糖果食品包裝設(shè)計(jì)，此系列產(chǎn)品針對(duì)的消費(fèi)核心人群為：兒童。北斗設(shè)計(jì)通過(guò)對(duì)于目標(biāo)消費(fèi)人群的思考與洞察，創(chuàng)作了好多有趣的插畫(huà)作為品牌包裝的原創(chuàng)元素。比如天馬行空的馬改成了牛。這樣就能出現(xiàn)了很多童趣的畫(huà)面、正好符合小孩子的天真無(wú)邪的畫(huà)面感。
色彩哲學(xué)運(yùn)用
色彩是最能打動(dòng)消費(fèi)者的，北斗設(shè)計(jì)對(duì)于運(yùn)用的每一種色彩都會(huì)根據(jù)心理學(xué)的折射來(lái)選用。比如我們?cè)诮o牛奶片包裝設(shè)計(jì)配色時(shí)，先試從每個(gè)不同產(chǎn)品不同口味的味蕾的聯(lián)系來(lái)搭配出是色彩的色相，然后在通過(guò)小孩子對(duì)于色彩的認(rèn)知及色彩的純凈度的感想做實(shí)驗(yàn)。最后我們?cè)俑鶕?jù)印刷色彩在不同材質(zhì)上的折射效果，最終才能選定出符合產(chǎn)品并能打動(dòng)用戶的色彩。
As an artist, sometimes live in theory, but when I run a horse the air in the day.
Thank you can design the group for the beidou trust, the cooperation is very smoothly finished product planning design finalized. The partnership as a high-end milk candy packaging design, this series of products for the consumption of the core people: children. Beidou design by the target consumers think and insight, created a lot of interesting illustrations as original elements of brand packaging. Such as a powerful and unconstrained style Ma Gaicheng cattle. So it can appear a lot of tong qu exactly the picture, the innocence of the children in scope.
The color of philosophy
Colour is one of the most can impress consumers, beidou design for the use of every kind of colour to choose according to the psychology of refraction. When we give milk packaging design match colors, for example, try from each different products of different taste buds is to match the color hue, and then through the child perception of color and color purity of the experiment. Finally, we again according to the refraction effect on the printing color in different materials, eventually can move to a selected conforms to the product and the user's color.
